Job description

Job Role: Business Development Manager
Experience: 5+ Years
Location: Mumbai (Santacruz East)

• Key Responsibilities

Sales & Business Development

• Drive AUM growth by achieving sales targets within the assigned territory.
• Develop and execute territory-wise business plans aligned with organizational objectives.
• Identify new business opportunities and expand the distribution network.
• Promote existing mutual fund schemes and new product launches (NFOs).
• Execute focused sales campaigns to increase product penetration.

Distribution Partner Management

• Build, maintain, and strengthen relationships with: o National Distributors (NDs) o Banks o Wealth Management Firms o Independent Financial Advisors (IFAs) o Other distribution platforms
• Increase partner productivity through regular engagement and business reviews.
• Conduct periodic meetings with key distribution partners to identify growth opportunities.

Partner Empanelment & Onboarding

• Drive empanelment of new distribution partners across the assigned geography.
• Coordinate onboarding activities to ensure seamless partner activation.
• Facilitate due diligence processes required by institutional partners.

Sales Enablement & Training

• Conduct product presentations, distributor meetings, and training programs.
• Organize investor awareness initiatives to improve market reach.
• Educate partners on product positioning, market trends, and investment solutions.

Market Intelligence

• Monitor competitor activities, product launches, pricing strategies, and pay-out structures.
• Gather insights on investor behaviour and regional market trends.
• Recommend strategies to improve market share and distributor engagement.

Performance Tracking & MIS

• Monitor sales pipeline and business performance against targets.
• Prepare periodic MIS reports and business updates for senior management.
• Track distributor productivity and implement corrective action plans where required.

Internal Stakeholder Management

• Collaborate with Marketing for product campaigns and promotional initiatives.
• Coordinate with Operations and RTA teams for smooth onboarding and service delivery.
• Work closely with Compliance to ensure regulatory adherence in all sales activities.

Compliance & Governance

• Ensure strict adherence to SEBI, AMFI, and internal compliance guidelines.
• Promote ethical selling practices and maintain high standards of customer service.
• Ensure all distributor interactions comply with regulatory requirements.

Key Performance Indicators (KPIs)

• Assets Under Management (AUM) Growth
• Gross Sales & Net Sales
• SIP Mobilization
• New Distributor Empanelments
• Active Distributor Ratio
• Partner Productivity
• Sales Target Achievement
• Market Share Growth
• Customer & Distributor Satisfaction
• Compliance Adherence

Qualification & Experience Education

• Graduate or Postgraduate in Finance, Business Administration, Management, Commerce, or a related discipline.

Experience

• 5–8 years of experience in Mutual Fund Sales, Wealth Management, Financial Services, or Distribution Business Development.
• Experience working with AMCs, Banks, Wealth Management firms, or National Distributors will be preferred.

Functional & Technical Competencies

• Strong knowledge of Mutual Fund products and distribution models.
• Deep understanding of Capital Markets, Alternative Investment Funds (AIFs), and macroeconomic trends.
• Strong network across IFAs, Banks, National Distributors, and Wealth Management firms.
• Proven track record of achieving and exceeding sales targets.
• Excellent relationship management and stakeholder engagement skills.
• Strong negotiation and influencing capabilities.
• Ability to present complex financial products effectively.
• Strong analytical and financial acumen.
• Proficiency in MS Excel, PowerPoint, CRM systems, and sales reporting tools.
• Excellent communication, presentation, and storytelling skills.

Certifications

• Mandatory: AMFI Registration (ARN Certification)
• NISM certifications will be an added advantage.

Behavioural Competencies

• Customer-centric approach
• Result-oriented mindset
• High ownership and accountability
• Relationship-building skills
• Strategic thinking • Business acumen
• Collaboration and teamwork
• Integrity and ethical conduct
• Adaptability and problem-solving ability

Preferred Candidate Profile

The ideal candidate should have a strong understanding of the mutual fund industry, an established network of distribution partners in Mumbai, and a demonstrated ability to drive AUM growth through relationship management and strategic sales execution. The candidate should possess excellent interpersonal skills, sound financial knowledge, and a proven ability to build long-term partnerships while ensuring regulatory compliance.