Job description

Experience: 5+ Years
Location: Mumbai, Andheri East

Roles & Responsibilities

1. Brand Strategy and Management.

• Develop and implement brand strategies for B2B and B2C .
• Ensure brand consistency in all channels and materials monitor brand performance.

2. Marketing Campaigns.

• Plan and execute marketing campaigns across digital and other platforms
• Develop creative content for social media, email marketing, ads and promotional materials
• Coordinate with internal and external persons/agencies to produce High quality marketing assets

3. Digital Marketing

• Manage company’s website, social media platforms and email marketing
• Develop strategies to drive online engagement. Eg. SEO.
• Optimise campaign performance

4. Market Research

• Conduct mkt research to find out customer preference, trends and competition

5. Collaborations

• Collaborate with Tourism boards, airlines, hotels, etc. for marketing initiatives
• Manage sponsorships and event marketing activities
• Track marketing expenses and control within budget
• Coordinate with Sales and Business Development teams to align marketing efforts with business goals.
• Assist the Senior in Direct Marketing activities for Database acquisition, Lead & Query generation activities.
• Reviewing, Analysing, and sharing the results of Business Promotions activities and keeping Top Management informed.

Skills

• Communication Skills
• Presentation Skills
• Direct Marketing
• Customer Acquisition
• Lead Generation