Job description

Job Title : Digital Marketing cum SEO Specialist

Experience: 2+ years

Location: Indore

SEO Responsibilities

• Perform keyword research for finance-related courses such as CFA®, Financial Modeling, Investment Banking, and Advanced Excel.
• Optimize website pages, blogs, and landing pages for Google rankings.
• Work on On-Page SEO, Off-Page SEO, Technical SEO, and Local SEO.
• Improve rankings for target keywords related to finance education and training.
• Create SEO-friendly blogs and AI-search optimized content.
• Monitor website performance using Google Analytics and Google Search Console.
• Track keyword rankings and prepare monthly SEO reports.

Digital Marketing Responsibilities

• Handle social media marketing across Instagram, LinkedIn, Facebook, and YouTube.
• Plan and execute paid campaigns through Google Ads and Meta Ads.
• Generate quality leads for courses, workshops, and seminars.
• Create engaging marketing content including Reels, Posters, Carousels, Ad creatives, Captions & hashtags.
• Work closely with the design and content team for campaign execution.
• Handle WhatsApp marketing, email marketing, and student engagement campaigns.

FinOptions Application & Platform Management

• Handle and manage FinOptions mobile applications and digital learning platforms.
• Coordinate with technical teams for app updates, issue tracking, and feature improvements.
• Upload and manage course-related content, notifications, banners, and announcements on the application.
• Monitor app performance, student activity, and user engagement.
• Assist students with basic app-related support and troubleshooting.
• Ensure smooth functioning of LMS, online sessions, and digital student experience.

Website & Content Responsibilities

• Upload blogs and optimize content on WordPress websites.
• Maintain SEO structure and website performance.
• Coordinate with developers for technical SEO and website improvements.
• Ensure proper internal linking, content optimization, and page indexing.

Required Skills

• Strong understanding of SEO and Digital Marketing
• Knowledge of Google Analytics & Google Search Console
• Familiarity with WordPress and LMS platforms
• Basic technical understanding of mobile applications/web platforms
• Knowledge of SEMrush, Ahrefs, Canva, and Meta Business Suite
• Good communication and coordination skills
• Creative mindset with analytical thinking

Preferred Qualifications

• Bachelor’s degree in Marketing, Commerce, IT, Management, or related field
• 1–3 years of experience in Digital Marketing & SEO
• Experience in EdTech industry preferred
• Freshers with strong practical skills can also apply

What We Offer

• Opportunity to work with a fast-growing finance education brand
• Hands-on exposure to SEO, branding, app management, and digital growth
• Dynamic and learning-focused work environment
• Performance-based growth opportunities